The flavors of Kit Kat available in Japan continuously baffle me. I always look forward to checking out the supermarket or nearest convenience store to check out the flavors available. More often than not, I will find a new flavor sitting on the shelf. Kit Kat flavors in Japan are generally categorized into the following categories:
1. Regional specialty flavors (usually the flavor of a local delicacy/vegetable/fruit and sold at the various local regions),
2. Seasonal flavors (usually limited edition and available only for a short period of time),
3. Evergreen flavors
Ever wondered why Kit Kat is so popular in Japan? The Japanese pronounce Kit Kat as ‘kitto katto キットカット’. This sounds like ‘kitto katsu きっと勝つ’ which means ‘surely win’. Kit Kat is often given to students taking exams or to family and friends for good luck. It is common to see a space to write messages on Japanese Kit Kat boxes.
I love to buy Kit Kat from the various regions of Japan as it is limited for sale at that locality. This exclusivity enhances the allure of the fingered wafer chocolate.
In my most recent trip, I found the most amazing Kit Kat box at Kansai Airport – A bumper 30 piece pack (2,000 yen) which boasts 15 exclusive flavors from various regions of Japan. This is so awesome!
Unboxing this pack felt so wrong as the collection was so prized that I couldn’t bear to open it. After gently fiddling with the sticker that kept the front flaps stuck together, the flaps opened to reveal this beautiful map! The perforated windows are meant to reveal the Kit Kat flavor unique to that particular region. Needless to say, I couldn’t bear to tear open each perforation! I found a slit from the side and reached the chocolate fingers in the least intrusive way possible. 🙂
To be honest, I wanted to do a taste test before putting up this post, but for the hate of calories and also me wanting to stare at these little prized babies for a while more…. Presenting herein the regional collection of Kit Kat from Japan! ~
In addition, I also found these gift packs at the Kansai Airport. These were perfect and I grabbed a couple to distribute as souvenirs to friends and colleagues. Each pack (1,500 yen) contained 10 smaller boxes (each smaller box contains 3 mini Kit Kat twin fingers).
I’ve tasted all these 3 flavors and I’m in love with all of them!
I’ll be adding more Kit Kat flavors to this post when I chance upon more in my travels! 🙂