Kit Kat Flavors in Japan: キットカット (きっと勝つ!)

The flavors of Kit Kat available in Japan continuously baffle me. I always look forward to checking out the supermarket or nearest convenience store to check out the flavors available. More often than not, I will find a new flavor sitting on the shelf. Kit Kat flavors in Japan are generally categorized into the following categories:

1. Regional specialty flavors (usually the flavor of a local delicacy/vegetable/fruit and sold at the various local regions),

2. Seasonal flavors (usually limited edition and available only for a short period of time),

3. Evergreen flavors

Ever wondered why Kit Kat is so popular in Japan? The Japanese pronounce Kit Kat as ‘kitto katto キットカット’. This sounds like ‘kitto katsu きっと勝つ’ which means ‘surely win’. Kit Kat is often given to students taking exams or to family and friends for good luck. It is common to see a space to write messages on Japanese Kit Kat boxes.

Space to write a good luck message to family and friends

Space to write a good luck message to family and friends

I love to buy Kit Kat from the various regions of Japan as it is limited for sale at that locality. This exclusivity enhances the allure of the fingered wafer chocolate.

In my most recent trip, I found the most amazing Kit Kat box at Kansai Airport – A bumper 30 piece pack (2,000 yen) which boasts 15 exclusive flavors from various regions of Japan. This is so awesome!

The bumper box of Kit Kat with 15 flavors exclusive to various regions of Japan

The bumper box of Kit Kat with 15 flavors exclusive to various regions of Japan

Mind boggling flavors available

Mind boggling flavors available

Unboxing this pack felt so wrong as the collection was so prized that I couldn’t bear to open it. After gently fiddling with the sticker that kept the front flaps stuck together, the flaps opened to reveal this beautiful map! The perforated windows are meant to reveal the Kit Kat flavor unique to that particular region. Needless to say, I couldn’t bear to tear open each perforation!  I found a slit from the side and reached the chocolate fingers in the least intrusive way possible. 🙂

Awesome beauty!

Awesome beauty!

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Take my breath away ~

Take my breath away ~

To be honest, I wanted to do a taste test before putting up this post, but for the hate of calories and also me wanting to stare at these little prized babies for a while more…. Presenting herein the regional collection of Kit Kat from Japan! ~

1. Edamame Soybean Flavor - from Tohoku (東北)

1. Edamame Soybean Flavor – from Tohoku (東北)

2. Le Lectier Pear Flavor - from Niigata (新潟)

2. Le Lectier Pear Flavor – from Niigata (新潟)

3. Blueberry Cheesecake Flavor - from Koshinetsu (甲信)

3. Blueberry Cheesecake Flavor – from Koshinetsu (甲信)

4. Shinshu Apple Flavor - from Shinshu (信州)

4. Shinshu Apple Flavor – from Shinshu (信州)

5. Hot Japanese Chili (?!) Flavor - from Shinshu (信州)

5. Hot Japanese Chili (?!) Flavor – from Shinshu (信州)

6. Brown Sugar Syrup Flavor - from Tokyo (東京)

6. Brown Sugar Syrup Flavor – from Tokyo (東京)

7. Strawberry Cheesecake Flavor - from Yokohama (横浜)

7. Strawberry Cheesecake Flavor – from Yokohama (横浜)

8. Wasabi (?!) Flavor - from Shizuoka (静岡)

8. Wasabi (?!) Flavor – from Shizuoka (静岡)

9. Red Bean Sandwich (hmm?) Flavor - from Tokai Hokuriku (東海北陸)

9. Red Bean Sandwich (hmm?) Flavor – from Tokai Hokuriku (東海北陸)

10. Shogoin Yatsuhashi (聖護院八ッ橋) Cinnamon Cookie - from Kyoto (京都)

10. Shogoin Yatsuhashi (聖護院八ッ橋) Cinnamon Cookie – from Kyoto (京都)

11. Itohkyuemon (伊藤久右衛門) Uji Matcha Green Tea Flavor - from Kyoto (京都)

11. Itohkyuemon (伊藤久右衛門) Uji Matcha Green Tea Flavor – from Kyoto (京都)

12. Itohkyuemon (伊藤久右衛門) Hojicha Roasted Tea Flavor - from Kyoto (京都)

12. Itohkyuemon (伊藤久右衛門) Hojicha Roasted Tea Flavor – from Kyoto (京都)

13. Citrus Golden Blend Flavor - from Chugoku (中国), Shikoku (四国)

13. Citrus Golden Blend Flavor – from Chugoku (中国), Shikoku (四国)

14. Amaou Strawberry Flavor - from Kyushu (九州)

14. Amaou Strawberry Flavor – from Kyushu (九州)

15. Purple Sweet Potato Flavor - from Okinawa (沖縄), Kyushu (九州)

15. Purple Sweet Potato Flavor – from Okinawa (沖縄), Kyushu (九州)

Tadaaa! Regional collection of Japanese Kit Kat

Tadaaa! Regional collection of Japanese Kit Kat

IMG_0123 (1)

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In addition, I also found these gift packs at the Kansai Airport. These were perfect and I grabbed a couple to distribute as souvenirs to friends and colleagues. Each pack (1,500 yen) contained 10 smaller boxes (each smaller box contains 3 mini Kit Kat twin fingers).

From top: Wa-Ichigo (Strawberry), Uji Matcha and Sakura Matcha (seasonal flavor)

From top: Wa-Ichigo (Strawberry), Uji Matcha and Sakura Matcha (seasonal flavor)

Perfect as gifts for friends and colleagues!

Perfect as gifts for friends and colleagues!

I’ve tasted all these 3 flavors and I’m in love with all of them!

I’ll be adding more Kit Kat flavors to this post when I chance upon more in my travels! 🙂

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17 responses to “Kit Kat Flavors in Japan: キットカット (きっと勝つ!)

  1. Pingback: Cherry blossoms at Uji (宇治), the tea capital of Japan | miss travelosopher·

  2. Fab blog! I’m searching for this kitkat box for my husband, I can’t find it anywhere in the UK, do you know if there is a place that will sell it and deliver to the UK? xxx

    • Apologies in the delayed reply! I must have accidentally missed this… (^ ^);;; I’m not too sure which is a reliable site to purchase from but I tried googling for ‘kit kat japan buy online’ and a couple of websites popped out. Good luck surfing and wish that you get your kit kat box soon! 🙂

  3. Pingback: Junk Food Collector·

  4. Awesome entry! I’m heading to Osaka via Kansai and I wanted to see if I could find that same sampler box of Kit Kats. Do you remember which particular store in Kansai you bought it at?

  5. Its such as you learn my mind! You appear to know a lot about this, such as you wrote the book in
    it or something. I believe that you simply can do with a few % to drive the message
    house a bit, but other than that, that is magnificent blog.
    A fantastic read. I will definitely be back.

  6. Hi!

    I’ve been looking for Japanese kit kats for so long but everything I’ve found online has been way too expensive.
    I’m not sure if you’ll be travelling to Japan anytime soon, but if you are would it be possible to purchase some boxes for me? I would pay for all costs (costs of kit kats and shipping). I live in Canada, I don’t know anyone who lives in Japan who I could ask or anyone that will be making a trip in the future. If its not possible, I completely understand :).

    Great blog!

    Take care,

    Sidara

    • Hi Sidara! Sorry for the delayed reply as I was away for a while. I don’t have plans yet to travel to Japan anytime soon (ie. within this year). Hence, unable to help you on this. Should a last minute trip pop up, I’ll try to keep you in mind!

      Thanks & hope you get your box before that! 🙂

    • Hi! Sorry for the delay in reply. Been busy with other stuff :-/ hmm… I got it at Terminal 1 of the Kansai airport back in 2013. Last check, I just flew back from Kansai airport a week ago and this giant kitkat box is no longer sold there! (@.@)!! I’m not sure where to get this now, anyone knows please let me know!

      • Hi misstravelosopher do you remember the name of the store at terminal 1? Im planning to buy

      • Hi Arnold, I bought it from Terminal 1 Kansai Airport at a shop call KIX Cabin. It’s after the passport control when I was departing Japan. Unfortunately, that was a year ago. I went back to the same shop last month and couldn’t find the giant regional Kit Kat box. However, I saw red bean, sakura matcha, strawberry cheesecake, wasabi and wa-ichigo (Japanese strawberry) flavored Kit Kat boxes available for sale. I’m also trying to find the giant regional Kit Kat box!

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